BRAND + BOOK MARKETING STRATEGIST
Your readers are waiting to meet you.
Don't keep them waiting.
They're out there right now, the people who will pre-order your book, show up to your events, and tell everyone they know about it. They just don't know you exist yet.
The authors who build real momentum don't start marketing after the book is done. They start earlier than that. Maybe it’s at the proposal stage but it’s likely way before even that, it’s while there's still time to build the relationship that makes everything else work.
I've spent 15 years inside traditional publishing at Chronicle Books, HarperCollins, Hardie Grant, and Scholastic. I know what publishers do for your book…and exactly what they don't.
The reader relationship? That part is yours to build. And the earlier you start, the easier every step after it becomes.
Not sure what to do? Start here.
Your publisher is not your marketing team. (I say this with love.)
Publishers are brilliant at selling your book to bookstores. They are not in the business of building your audience. That part? That's yours.
I've sat in the rooms where sales reps pull up an author's Instagram mid-presentation. If there's nothing there, they move on. If there's something real — they carry that energy into every buyer conversation. The platform you build before launch is doing work you can't see.
The good news: you don't need a massive following. You need the right strategy, consistently applied. That's exactly what I help authors build.
Visibility. Trust. Sales. In that order.
Most authors skip straight to selling and wonder why it's not working. The real path is slower and more deliberate: get found, build trust, then make the ask. Every piece of your platform (your social media, your email list, your Substack) has a job to do in that process.
I help you figure out where the gap is, fix it, and build something that keeps working after launch day. Because the truth is, launch day is not the finish line. It's the beginning.
The stuff publishers don't say out loud
Every week I write in this Substack about book marketing the way a friend inside the industry would — without the spin, without the jargon, and with the full picture of what's actually happening on the publishing side.
It's called The FAQs, and it's free.
How we can work together
Mini Momentum Call
20 minutes, one focused question, a clear next step. Good for authors who are stuck and need a direction, fast.
The Visibility Studio
6-month coaching and consulting engagement. Strategy, accountability, and someone who's been on both sides of the deal.
Starting at $999/month (min. 6 months)
Breakout Partnership
Done-with-you execution for authors ready to move beyond platform building into long-term visibility.
Starting at $3,500/month (min. 6 months)
PRESS
Client Testimonials
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“Stephanie Moon is organized, creative, and tenacious, and it was a joy working with her. She’ll set you up with a roadmap to ensure publishing success.”
Aly Mostel, Senior Director of Marketing at Harper Collins
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"I asked Stephanie Moon to be a guest speaker for my course Personal Marketing for Authors, which is an MFA course at Emerson College. I knew Stephanie would deliver fantastic, actionable tips for writers to use in learning about how to market their work, and I was absolutely right. My students each semester find my video visit with Stephanie to be incredibly helpful and I really appreciated how specific Stephanie's advice is and how it's tailored to the students in the program that I teach. I would highly recommend her to anyone who wants to learn more about marketing for authors or how to market your own writing!"
Alaina Lavoie, affiliated faculty, Emerson College
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"Stephanie is a true expert in her field. Her presentation to our writing community was one of the best we've ever had because Stephanie was extremely knowledgeable, very engaging, and great at answering questions. I personally had so many Ah-hah! moments about content creation and left the presentation feeling inspired to hop on my owned channel and start connecting with my audience. 10/10 would recommend her and can't wait to have her back to speak again."
Rachel May, Co-founder and Book Coach
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"Stephanie was FANTASTIC at helping me launch my first novel. She did the research to identify my demographic, keywords, competitive angle, and laid out a game plan for me to get the word out."
C.S. Doemner, author of the "World Mystery Academy" series
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"Stephanie was a treat to have as a guest speaker at my mastermind retreat. Her presentation on marketing before you're published was clear and concise, with actionable steps for writers to take to start increasing their audience right away. She was knowledgeable and completely understood the roadblocks writers face and was able to be completely in tune with the group, anticipating their struggles and specific needs, especially around how to show up online when you're introverted, what to post, and the roadblocks that surround it. I'll absolutely be inviting her to more events in the future and highly recommend her!"
Tiffany Grimes, CEO, Burgeon Design and Editorial
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Her marketing plan was perfectly tailored to my goals. She helped me to recognize what I had not yet considered and pushed me in ways that I needed to be stronger at presenting myself in ways and places that helps me to achieve my goals.
Sonja Cherry-Paul, author of Antiracist Reading Revolution
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![We were able to replace low-reward, high-investment opportunities with higher-reward and low-investment strategies. A huge mental and time saver]()
We were able to replace low-reward, high-investment opportunities with higher-reward and low-investment strategies. A huge mental and time saver.
Nik Sharma, author of Veg-table
