As an author, shiny object syndrome can come in so many different forms. Are you distracted by creating the perfect office before you start writing your next book? Are you distracted by doing endless amounts of research on your non-fiction book but haven’t written even an outline of your book for your agent? Or maybe, you are trying every marketing strategy under the sun to only find that none of them are working.

Your author brand is what you want to be known for, how you’re different from every other author out there. It’s how you would describe yourself at a professional networking event.

When I worked in the marketing and publicity department of traditional publishers, I was surprised by just how many books each publisher worked on each season. For example, I was the Marketing & Publicity Manager at one well-known publisher for one industry vertical. What this means is that I was the only person working on books in this particular industry. I was doing both marketing and publicity for 30-40 titles a season which means that’s 60-80 titles a year.